Founder Weekly (Issue 616 - December 13 2023)

Founder Weekly - Issue 616

December 13, 2023

Founder Weekly

Welcome to issue 616 of Founder Weekly. Let's get straight to the links this week.

General

Why a Vertical Approach is Key to Building Enduring AI Applications.

Stories move the world. Organizations that recognize this have the chance to exercise disproportionate influence.

In this article, Casey Accidental discusses the importance of second products for companies looking to scale and grow sustainably. He argues that second products can have a dramatic impact on sales efficiency and profitability, and that they can be a key driver of market growth.

Marketing, Sales and PR

The article discusses the importance of influencer marketing and the strategies for successful implementation, emphasizing the need to find the right influencer match and the evolving landscape of influencer marketing. It also offers practical strategies, tactics, and insights into the industry. The piece delves into the power of influencer marketing in connecting with target audiences and its role as a game-changer in contemporary marketing. The article provides a comprehensive understanding of influencer marketing and its impact on brand awareness and visibility.

When comparing first-party data vs. third-party data it is important to remember that both have a role to play in marketing optimization and development.

Money and Finance

A Surprising Spike In Venture Fund Mortality.

In the midst of unprecedented technological growth, this report offers a real-time snapshot of the startup and VC landscape, providing a comprehensive overview of the B2B SaaS investment climate. Surveying 70 funds and analyzing data from 167 closed pre-seed and seed rounds, the report offers valuable insights from industry leaders including Outsiders Fund, High Alpha, and Female Founders Fund, among others.

What did it take to raise a round in 2023?

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