Founder Weekly (Issue 559 - October 26 2022)

Founder Weekly - Issue 559

October 26, 2022

Founder Weekly

Welcome to issue 559 of Founder Weekly. Let's get straight to the links this week.

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General

In each technology wave the value, revenue, market cap, profits and great people captured by startups versus incumbents differs. In some waves it all goes to startups, while in others it goes to incumbents or is split between them. Unexpectedly, the prior wave of value from AI roughly all went to incumbents over startups, despite a lot of startup activity. This post explores that dynamic and posits the current unsupervised learning wave of AI will contain strong startup success, in addition to incumbent value.

Rent the Runway CEO and co-founder Jennifer Hyman and Greylock general partner Reid Hoffman discuss the strategy behind the company's data-driven, online marketplace where people can rent or buy clothing. Rent the Runway launched in 2009 with the mission to democratize fashion. Over the years, the company has evolved significantly, keeping up with the many major shifts to the retail and e-commerce industries overall.

Who Stands to Win Over the Next Decade?

Being too early versus too late, and how to lose the AI race as a founder and investor.

Marketing, Sales and PR

What we can learn about acquiring early B2B customers, jobs-based marketing, SaaS pricing strategies, and content-driven growth from Intercom.

We’re going to make the case for why and how you’ll be able to move your business forward with big experiments. We’ll make our case using an example of a big, risky bet: turning off your highest performing channel.

Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.

Money and Finance

One of the biggest things I've seen in 10 years in venture that founders do not do right at Pre-Seed, Seed, and even Series A stage is target the right investors. In this post we are going to unpack how to pick prospective investors - who to pitch and why.

Startups of the Week

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