Founder Weekly (Issue 504 - September 2 2021)

Founder Weekly - Issue 504

September 22, 2021

Founder Weekly

Welcome to issue 504 of Founder Weekly. Let's get straight to the links this week.

General

Hyperscaling Hopin: An early team member’s story.

While much of the fintech and payments innovation in the past has been consumer-facing (digital-native platforms like Stripe; POS / terminal solutions like Toast and Square), B2B payments presents an extremely attractive market for upstarts and investors alike.

Finance firms have long struggled to reach young and new customers — until now. 

Marketing, Sales and PR

Zach Sims, the CEO of Codecademy, walks us through the strategies he and his team used to grow Codecademy to what it is today. He also weighs in on monetization, community-driven growth, and internationalization.

Maya Spivak is the Head of Marketing at Mux and former Head of Global Brand Marketing & Comms at Segment. She explains the three core pillars of the marketing org (product, brand and growth), how to know which one is right for your startup stage, and tips for hiring a rockstar.

Money and Finance

This guide is most relevant for founders who are raising a Seed or Series A round, with some amount of product development and early customer traction.

Startups of the Week

RoboDeck is developing an autonomous robotic solution for wooden deck maintenance. The robot carries out the grunt work of cleaning and staining the deck.

Simply invest in real estate within minutes with no minimums.

Tips, Tools and Services

Like a sales or fundraising rejection, every startup founder and recruiter knows the disappointment of rejection from an engineer who you've pitched and gone through the interview process with. In this article, I'll share my experience with closing engineering candidates, my own insight into how engineering candidates make decisions on job offers from startups, and advice for other entrepreneurs trying to grow their teams quickly.

Here are some of the steps you should do if you are selling intellectual property (“IP”) after the startup fails.

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