Founder Weekly (Issue 479 - March 31 2021)

Founder Weekly - Issue 479

March 31, 2021

Founder Weekly

Welcome to issue 479 of Founder Weekly. Let's get straight to the links this week.

General

Zapier built a $140M ARR business on $1.4M in VC that has become the logic layer of the no-code industry. But it has the potential to be something even bigger: the Netflix of productivity. 

Why companies are leveraging their employees to build audiences.

Agility as a Business Strategy.

A ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies. From food delivery to outdoor travel, the Marketplace 100 reflects the imprint of a year like no other.

Pick a leaf from your MVP Tree.

14 current and former employees explain what went wrong.

What Amazon's Working Backwards process tells us about product development methodologies at large.

Marketing, Sales and PR

Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR tactics, which all include examples of PR campaigns.

Looking to better your SaaS product's renewal rate? Don't game it in an unethical way. Try these 5 SaaS renewal best practices instead!

Sales experts share their tips for cold sales emails. The address the topics of personalization, cold email product pitch, and how to avoid the spam bin.

As part of our 5 Interesting Learning series we’ve had a chance to do a deep dive on many leaders selling to SMBs in whole or in part, from Zendesk to Smartsheet, from Shopify to Zoom, from Asana to Hubspot, from Box to Dropbox, and so much more. And there is one key take-away: you really should aim for > 100% NRR, even from the smallest of businesses.

Money and Finance

Streamline your closing with one entity for angel investors. With Roll Up Vehicles, founders get a single link that allows investors to commit and send funds online—and AngelList takes care of the rest.

How to Streamline Your Process and Fuel Investor FOMO.

If you are a founder who is not already buddies with tons of GPs or an obvious fit for VCs’ “pattern matching”, what do you do?

It's true what they say. The first cut *is* the deepest.

Startups of the Week

Supercharge your team's processes. Macro helps teams create powerful checklists for any recurring process. Document, assign, track, and automate.

The modern way to buy and own a second home.

Build software faster together through multi-user screen sharing & editing. Collaborate on _all_ the things.

Tips, Tools and Services

What constitutes a “good” headline? We've analyzed 100m posts and spoken to six marketing experts to answer just that.

Complete guide to copywriting for the web. Includes templates, frameworks and more.

Continuous improvement across the platform. The same five Primary Colors go into building each HubSpot product, so when we improve one Primary Color, we improve every Hub. And every customer of every HubSpot product sees an immediate benefit, whatever part of the platform they use.

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