Founder Weekly (Issue 472 - February 10 2021)

Founder Weekly - Issue 472

February 10, 2021

Founder Weekly

Welcome to issue 472 of Founder Weekly. Let's get straight to the links this week.

General

How Figma and Canva are taking on Adobe—and winning.

James Currier is making public the 8 Motivation Clusters that cause people to share—to help Founders engineer virality into their products.

When your company hits strong product market fit, your company will be sucked into a vortex of customer demand and experience a Cambrian explosion of internal org complexity simultaneously. Things will initially seem to just truck along as usual, and then suddenly everything at the company will break at once. Most. but not all, of this breakage is avoidable, but most first-time (at scaling) founders screw it up. The key to avoiding a melt-down is to hire key executives or functional leaders early.

Where we’ve been and where we’re going.

Marketing, Sales and PR

Proper UX, skilled outreach, guest posting, and thought out SEO structure are just a few things Stripe excelled at to grow $36 billion in 10 years.

Everyone wants to start a DTC (direct-to-consumer) brand, but how do you actually grow it from scratch? Meet Nik Sharma, who has done just that for some of customer's favorite DTC brands like JUDY, Caraway and Hint Water. The key here is content marketing strategy, influencer marketing, proper use of marketing analytics, and social media marketing.

The inside scoop on the marketing role that will rule 2021.

Software buying has evolved. Has your pricing?

Follow the email marketing trends to make the most out of these uncertain times and raise cash even in the worst-case scenarios in 2021.

Money and Finance

Startups of the Week

Make waiting in line feel like not waiting at all. Delight your customers by letting them wait from anywhere then telling them it’s their turn with an SMS. Use Waitwhile to create a free, online waitlist in 3 minutes or less.

A marketplace that helps businesses hire associates faster using candidate video.

Tips, Tools and Services

How a company's view of technology, product leadership, and empowerment contribute to product success.

Optimizing landing pages is hard. Very hard. But what if you had an on-call optimization specialist to help out?

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