Founder Weekly (Issue 468 - January 13 2021)

Founder Weekly - Issue 468

January 13, 2021

Founder Weekly

Welcome to issue 468 of Founder Weekly. Let's get straight to the links this week.

General

A great post by Sahil Lavingia, the founder of Gumroad, on how the company culture has evolved.

Retail investing is hitting its zeitgeist moment, now what.

Experienced executives rely too much on old playbooks.

The most marketplaces in most industries are in early innings. Whether you are bringing a marketplace to a new industry or building a more robust model in an existing space, there is opportunity everywhere.

Marketing, Sales and PR

Airbnb's SEO strategy has provided them with an advantage in the travel industry that many envy. Here's how they did it and lessons you can learn.

Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead.

SERPS continue to evolve—fast. How do you make sure you’re not left behind?

In this post, you’ll learn how to map out successful marketing campaigns. From planning to execution, you’ll keep everything on track to guide your organization or client toward success.

Startups of the Week

Learn life-changing skills with audio courses led by 200+ of the world's leading experts. Invest in yourself anytime, anywhere.

Contactless, unattended, disinfected delivery 24/7 of frozen, refrigerated, and pantry items.

Tips, Tools and Services

Lessons from TikTok, Houseparty, Spotify, Bunch, Calm and twenty other top consumer apps.

Are your CTAs not getting enough action? Get inspired by 13 creative call-to-action examples that drive more conversions by getting visitors to act.

Executive skills are subtle and can be elusive to managers, demanding a great deal of focus, courage, and dedication. These skills include taking (almost irrational) career risk, learning to scale by trusting your team, and developing advanced soft skills. New skills are hard for leaders to develop simply because they’ve already found success, which makes them less motivated to make substantive skill shifts. But those who see change as a path to growth will ascend to top roles within an organization.

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