Founder Weekly (Issue 450 - September 2 2020)

Founder Weekly - Issue 450

September 02, 2020

Founder Weekly

Welcome to issue 450 of Founder Weekly. Let's get straight to the links this week.

From Our Sponsor

SuperOrbital’s Docker and Kubernetes workshops are the absolute best in the market. We cover everything from the basics to custom controllers and schedulers. Fully remote, fully hands-on, and custom-tailored for your team.

General

This doc represents a new framework for thinking about bundling. It is presented as a series of four "myths", each one followed by a new "thesis" statement.

How not to become an expert beginner and to progress through beginner, intermediate, and so on.

Stanley Lo has sold nearly $6B worth of Silicon Valley mansions — and, in the process, reshaped the demographics of one of the nation’s wealthiest suburbs.

How can we improve our odds of success in building a startup? There are 3 things you can do to not fail spectacularly.

Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Marketing, Sales and PR

A curated list of the stories of 100 startups about how they acquired their earliest customers.

Basecamp does things a little differently to most companies. Hear about their alternative approach to marketing design from Lead Marketing Designer Adam Stoddard.

It isn’t always enough to cast your company as the hero—sometimes, you also need a villain.

The most effective psychological tactics in marketing are no longer a secret. Learn how to use marketing psychology to your advantage.

Discover, define, and mine your market to find customer gold.

Money and Finance

Exit to Community (E2C) is a strategy in the making. It's a different kind of story, one that connects the founders, workers, users, investors, activists, and friends who have been trying to feel their way toward a better kind of startup. Its endgame is to be a long-term asset for its community, co-owned and co-governed by those who give it life.

Practical advice for navigating the fundraising process by Marc McCabe.

To understand why the popular narrative around IPOs is wrong, you have to take apart the IPO process, how stock markets work, and what the “price” of a stock means.

Blurb: Join 17,500+ VCs (from Sequoia, Greylock, A16Z, and other top firms) and VC job hunters on John Gannon's

. His readers have used his weekly tips to

like Bessemer, General Catalyst, and IVP.

.

With the change, a direct listing combined with a capital raise can present a company with something of a happy medium: go public and raise money, but save money on underwriters.

Startups of the Week

Build internal tools fast on top of your data. Whether it's a simple button to reset user passwords or a complex tool to audit data across multiple databases, allow anyone in your company to build internal tools, fast. No code or SQL knowledge required.

PrizePool is a new type of savings app where you can win one of the over 4,000 cash prizes totaling $50k every month simply by saving money. One lucky winner will get the $25,000 Grand Prize out of this guaranteed PrizePool. Whether you win or not, you'll never lose your deposit and all your money is FDIC insured with no fees or minimums.

Copper is banking built for teens. We give you instant access to your money with the Copper Debit card and app. Plus, we’ll teach you a few things along the way so you’re better prepared for your financial future.

Tips, Tools and Services

There are hidden opportunities in all FAQ pages. Use heatmaps, Google Analytics and schema are all ways to optimize for both UX and SEO. Here are the FAQ design best practices that often get skipped.

User behavior study that looks at how people interact with Google's many SERP features.

Humans are, by nature, social creatures. But that doesn't always mean that being social is enjoyable. Here are the 4 kinds of communicators and how to speak with them effectively.

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