Founder Weekly (Issue 437 - May 27 2020)

Founder Weekly - Issue 437

May 27, 2020

Founder Weekly

Welcome to issue 437 of Founder Weekly. Let's get straight to the links this week.

General

We believe that today’s environment is an ideal launching ground for the next group of billion-dollar consumer companies: vertical social networks. This post shares five “keys for success” in early stage vertical social products. After outlining these factors, we’ll discuss a few specific types of vertical social networks we’re particularly excited about.

Is that a good thing?

The evolution of tricky user interfaces.

From a greater emphasis on mental health to a shift toward more compassion and empathy, here’s what we’re predicting will change about culture once we return to work.

The crisis is compressing and accelerating trends that would have taken decades to play out.

A Framework for Consumer Attention.

Marketing, Sales and PR

Marketing Flywheel is a continuously improving set of repeatable, tactical investments that scaled with decreasing friction. Want to make marketing a competitive advantage for your business? You’re gonna need a flywheel. No individual hack, no short-term set of investments, can compete.

Lessons from the debuts of Gary Vaynerchuk, Lauryn Hill, Jim Henson and more.

For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.

In the previous essays of this series, we discussed how established companies and products can grow by entering new markets through movement into adjacent dependent segments in the value chain and building new products for an established user base. In this post, we will talk about growing through expanding your product to new audiences. 

Money and Finance

In this post , we’ll discuss the types of CVCs, the best way to approach each type and the key things to keep in mind during initial discussions.

Startups of the Week

Keep track of your net worth. Store important documents. Ensure safe transfer to the beneficiary.

Amazon-like fulfillment for leading online sellers. Deliverr accelerates your eCommerce sales with fast and affordable fulfillment.

Build, Share & Run developer workflows in CLI + Slack.

Tips, Tools and Services

Changelogs are not uncommon in software development, but often they are not used in early stage companies to engage with users and investors. This post shares why and how you should write changelogs for your startups.

The best landing page examples from 2020 that'll inspire you. Get an Unbounce-certified perspective on the smartest, slickest, and snappiest out there.

In a world of telework, some people just take better to working from home. Does this productivity come naturally, or can you learn it?

I attended every meeting with GitLab's CEO for two weeks. This is what I learned.

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