Founder Weekly (Issue 421 - February 5 2020)

Founder Weekly - Issue 421

February 05, 2020

Founder Weekly

Welcome to issue 421 of Founder Weekly. Let's get straight to the links this week.

General

To build iconic companies, Founders must take more risks, not less. But they also need to understand how to classify and assess the types of risk they will encounter. Trulia would have never become one of the most prolific PropTech companies had I not quickly learned how to do this. I fear the pendulum has swung too far in the wrong direction to produce the kind of companies that technology promises - the kind of companies Founders dream of building. So today, I am sharing a framework for all Founders to evaluate startup risk.

Zero to Sold will lead you through starting, running, and selling a sustainable bootstrapped business with in-depth guides for every stage.

In 2017, I left Google to work with a friend and former co-worker on a startup idea. After two and a half months of work, we decided to shut it down, despite our enthusiasm for the product. In this article, I want to share our story and advice for other entrepreneurs about how we knew that our startup idea was failing and made the decision to move on.

Updates about my life and what I learn about creating software.

Marketing, Sales and PR

Principles I learned from over $1 billion of Instagram and Facebook campaign investment.

Advertisers will soon have the opportunity to serve their ads to specific television audiences, rather than broadcast nationwide to the masses. But not everyone is convinced by the effectiveness of addressable TV.

In an analysis of 1,000 search queries populated by sites promoting products as an affiliate, Amazon.com appeared in the top 10 results of 432 Search Engine Results Pages (SERPs). The youngest ranking domain was just two months old, and the fifth most popular domain extension overall was .co, just ahead of .edu and .reviews. These are small insights compared to what we wanted to see: Are ‘general’ sites like Business Insider taking over, or do single-niche affiliate sites still rank well?

How SaaS Companies Can Optimize for Each Stage.

It’s an eternal discussion. What KPI should your B2B focus on? There’s very likely as many opinions as people you ask. Just as likely, you just might be ridiculed if you were to claim that there’s actually one thing that should be the North Star KPI for most B2B growth people. In this post, we are taking the chance. We will claim just that.

Money and Finance

SVB's Q1 2020 State of the Markets report delves into the past decade, along with the current state of venture.

Startups of the Week

The Airbnb of Storage. Connecting hosts with unused space to renters in need of storage.

The most affordable and accessible wireless network to mobilize the world’s machine data.

Data privacy and data management are dual heads of the same coin. The Switchbit fortification platform manages, pipelines, and orchestrates data to automate compliance and comprehensively secure an organization’s data.

Mailflow is a Gmail plugin to help you manage to-dos, notes and projects without leaving your inbox.

Tips, Tools and Services

Seven ways to tell if you've got PMF, and five frameworks to help you to find it if you don't.

Before you start building a UX mentality in your company, it might be helpful to first map out its UX maturity level, where you currently stand.

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