Founder Weekly (Issue 397 - August 7 2019)

Founder Weekly - Issue 397

August 07, 2019

Founder Weekly

Welcome to issue 397 of Founder Weekly. Let's get straight to the links this week.

General

We are in the middle of a truly transformative moment in the healthcare market—particularly in care delivery. Key tailwinds are coming together to create a unique opportunity in healthcare for tech startups, such as the laying down of core infrastructure, and novel business models and access points in the system. In this deck, a16z bio deal partner Julie Yoo describes the specific zones of opportunity that are most ripe for companies to have an impact (and why); what some of the new and innovative approaches are; and finally, the characteristics that might make for a winning formula for startups in this space.

Cloud game delivery and the 'Netflix of Gaming' are the big new 'things' in media today. But they're unlikely to deliver the player or playtime growth that many expect.

We’ve identified a total of 15 frameworks to help Founders refine their startup ideas and move from left to right, and today we’ll share 5 of them. 

Build your products based on the testimonials you want to get from your customers.

Marketing, Sales and PR

Propensity modeling attempts to predict the likelihood that visitors, leads, and customers will perform certain actions. It’s a statistical approach that accounts for all the independent and confounding variables that affect said behavior. The future is not an exact science. But you can predict the future with a reasonable degree of certainty with propensity modeling. All you need is a rigorous process and a data scientist.

On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire.

Link building for SaaS: Wondering how to build links for your SaaS company? Check out 25+ link building strategies that work for SaaS brands specifically.

Content marketing isn't rocket science. Take inspiration from these 7 content marketing examples, and learn how to replicate their success.   

Money and Finance

A guide for how many options a startup should grant, and how potential and current employees can evaluate their option value.

Separate the “job to be done” from the the job you think you want.

Tips, Tools and Services

Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics.

As I focus on becoming a better manager of engineers, I have been reflecting more and more on the advice that produced a 10X boost in my abilities at that same stage. More often than not the best advice, the things that stuck with me, came from people who had no background at all in software. Here are five of my favorites.

It’s also the most important currency of a relationship.

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