Founder Weekly (Issue 385 - May 15 2019)

Founder Weekly - Issue 385

Founder Weekly

Welcome to issue 385 of Founder Weekly. Let's get straight to the links this week.

General

The Coming Hyper-verticalization of Labor Marketplaces.

The US will soon have a new stock exchange: government watchdogs have approved (pdf) the application for Long-Term Stock Exchange (LTSE), a trading platform backed by prominent Silicon Valley names. The company says its rules are meant to reward investments and business strategies that focus on the long term.

Why people are socializing more about crime even as it becomes rarer.

Marketing, Sales and PR

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.

Get the right prompts to the right users to boost adoption, retention, and revenue.

Arielle Jackson gives early-stage founders a playbook for nabbing their first marketer, sharing strategies for sidestepping common timing pitfalls and approaching the hiring process more thoughtfully. She offers a crash course on the essential elements of marketing to help founders figure out what kind of marketer they need, as well as five candidate profiles and helpful vetting tactics to use during the later stages of the hiring process.

Money and Finance

This article aims to explain not just what ‘startup runway’ really means. We’ll also show you how it’s calculated, how much runway you need and how to lower your cash burn.

A number of small companies are looking for ways to remove carbon from the atmosphere. But investors, burned by the clean-tech boom a decade ago, are leery.

Startups of the Week

Everything you need to know about your podcast, in one place. Intelligence for podcasters, advertisers, and marketers.

Book personal chefs at restaurant prices. Enjoy delicious home-cooked meals without any of the shopping, cooking, or cleaning.

Tips, Tools and Services

How To Avoid The Unintended Consequences Of The “One Metric That Matters”

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