Founder Weekly (Issue 378 - March 13 2019)

Founder Weekly - Issue 378

March 13, 2019

Founder Weekly

Welcome to issue 378 of Founder Weekly. Let's get straight to the links this week.

General

Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. She outlines what’s needed to get up and running.

Don’t believe the hype: retail isn’t failing nor is success tied to innovation for innovation’s sake. What is the future of ecommerce for 2019 and beyond? 10 insights offer the answer.

About Focus, Ambition and Minimalism in Start-ups.

Books

You don't need to be Ivy League educated, have money, be creative, or even have an idea to get rich. You just need to be willing to break the rules.

Marketing, Sales and PR

In this video based on his well known blog post, “A Recipe for Growth: Adding Layers to the Cake” and using examples from companies like Airbnb and eBay, a16z General Partner Jeff Jordan shares how to build layers of growth into a company that will keep year over year growth rate strong beyond the penetration of initial addressable markets.

A complete guide to copywriting. Includes proven frameworks, templates and more.

It took me 15 years of failure to finally figure out how internet marketing works. It's not all overnight success as some might have you believe. Check out my story.

Money and Finance

Here is the issue. Employees join a high growth company, are issued options which become valuable as the company’s equity appreciates, and if they leave they have to exercise the vested part (and pay taxes) and walk away from the unvested part. So they stay even though they may not be happy at work. Maybe they are not in a challenging role or maybe they find themselves in a problematic management situation. This leads to “resting and vesting.”

Startups of the Week

Latchel makes rental property maintenance easy. We coordinate maintenance, 24/7/365, so you can focus on more important things. Save time, protect investments, and improve tenant happiness. We take your tenant calls, we troubleshoot issues over the phone to prevent an unnecessary visit from a contractor.

Never miss a tax write off. Keeper helps 1099 contractors find write offs automatically.

NewCraft is a marketplace for apprenticeships. Connect with experts who will support you in perfecting your craft and navigating industries. Unlock  workflows, connections, paid projects and more.

Yeymo is the partnership management platform for companies and teams that work with a myriad of partners and clients.

Tips, Tools and Services

An easy tool to ballpark the value of startup options.

The Guide to the Role Most Startups are Missing.

Shortcuts.design is the ultimate shortcut reference for designers. Charge your workflow with all the shortcuts of your favorite tools in one place.

At start-ups and well-funded companies, lunch can be made from a thousand free snacks.

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