Founder Weekly (Issue 375 - February 20 2019)

Founder Weekly - Issue 375

February 20, 2019

Founder Weekly

Welcome to issue 375 of Founder Weekly. Let's get straight to the links this week.

General

Stanford has established itself as the epicenter of computer science and a farm system for the tech giants. Following major scandals at Facebook, Google, and others, how is the university coming to grips with a world in which many of its students’ dream jobs are now vilified?

Advice From a Silicon Valley Veteran (and Introvert).

Books

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Marketing, Sales and PR

We are taking a deeper look at the story of how a fintech company, Expensify, acquired tons of new users with its latest 5M$ Superbowl ad. Oh, yeah! 2Chainz was a big part of that stunt. Discover exactly what to do to delight more customers and grow your business.

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.

Having topic clusters is the latest, best SEO content marketing strategy. Here's an explanation of topic clusters and how I plan and create them at Buffer.

Here's how to build and deliver a sales presentation that SELLS. You'll learn step by step how to build a winning sales presentation.

Money and Finance

Led by the charismatic Masayoshi Son, Japanese conglomerate SoftBank’s Vision Fund is taking over tech, one company at a time. This is the story of what happens if the disruptors are disrupted.

In this post Mark Suster explains why the seed market emerged as its own category in the first place and why it’s declined as of late. 

What's your startup destiny? Get a quick impression of how profitable your startup will be and how much funding you need.

Every venture capital firm looks for its own flavor and brand. But there are really only three fundamental approaches to winning in VC.

Startups of the Week

Smart kitchens for delivery-only restaurants.Launch new locations and grow your business with less investment and more upside.

Create your own mobile workplace to build, automate and run workflows; analyze and visualize data; communicate and collaborate. All in one mobile app.

Tips, Tools and Services

12 exercises deploying only body weight, a chair and a wall, it fulfills the latest mandates for high-intensity effort — all of it based on science.

In this post, I explain how and why we started using Trello to improve the onboarding experience for our new employees.

Tips from a product designer on building valuable partnerships with engineers.

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