Founder Weekly (Issue 367 - December 12 2018)

Founder Weekly - Issue 367

December 12, 2018

Founder Weekly

Welcome to issue 367 of Founder Weekly. Let's get straight to the links this week.

General

A merch line, sponsored deals, millions of fans: Ryan of YouTube channel Ryan ToysReview is changing the meaning of media mogul.

Instead of heaping expectations on our new startups, what if we just give them time to grow?

After landing a lucrative job at a tech start-up, I embraced the office culture wholesale: the lingo, ping-pong tables, beer carts, tropical retreats, stock options and virtuous mission statements. Then I realized I had made a terrible mistake.

I Spent 300 Hours Gathering Data On Billion-Dollar Startups and Here’s 100 Charts You Shouldn’t Miss.

A guide to finding the right day job, protecting your time, and building creative habits by Jeffrey Silverstein, with illustrations by Sunny Eckerle.

A scientist’s work linking minds and machines helps a paralyzed woman escape her body.

Founders lack a coherent way to think about when to shut down. Founders do not always get to choose to shut down. However, most of the time, it is the founder’s choice. It’s a personal decision. It’s a hard and painful decision. It’s an emotional, fraught decision. However, shutting down doesn’t have to be a blind decision.

Measure the strength of your idea with real customers.

Books

Marketing, Sales and PR

Stop and think for a moment about how many ads you saw in the last 24 hours, on Instagram or Facebook or anywhere else. How many did you scroll through and glaze over? What if the number was capped at 2 or 3 a day? How would that change how you felt about the platform? Similarly, think about how many subscriptions you’ve signed up for—or forgot to cancel. What if, at the point of purchase, you had the option to only buy what you wanted, for the time frame you specified? This type of consumer power is the reality for netizens in China today—because Chinese internet companies have adopted business models that are drastically different than what we see here in the States, especially on mobile.

HubSpot’s Entire Sales Funnel Uncovered. How They Convert Cold Prospects Into Customers. This step-by-step sales system (you can easily steal) built a $375.6 Million a Year Online business.  

You could write about any topic, but will it attract the right leads and prospects to your site? In this post we explain how to find inbound content marketing topics that attract prospect customers.

How you choose to spend your time matters. Structuring your time and your activity is the only way to maximize it...and to get time back in your day. Here are the 7 habits of highly effective content marketers.

Learn the digital marketing best practices of two major timeshare and vacation ownership brands: Disney Vacation Club and Hilton Grand Vacations.

Money and Finance

Startups of the Week

Zumper is a rental platform designed for tenants and landlords where you can search for apartments, schedule a tour, instantly submit a rental application, or post your property to millions of users. 

Health IQ is an insurance company rewarding those with healthy lifestyles like runners, cyclists, weightlifters, yogis, vegetarians, and well-managed diabetics.

At LuggageHero, we want to lighten your load, in all ways. We don’t want you to have to drag your luggage all over a city or hunt for the elusive storage locker, where you need exact change in the right currency. LuggageHero comes to your rescue with our growing network of luggage storage sites in New York, London, and Copenhagen – with more than 36 cities to come in 2019.

Tips, Tools and Services

Lessons learned from scaling Stripe's engineering team.  

Looking back to plan a better tomorrow.

404’s & maintenance pages. Use this checklist before you get started.

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