Founder Weekly (Issue 365 - November 28 2018)

Founder Weekly - Issue 365

November 28, 2018

Founder Weekly

Welcome to issue 365 of Founder Weekly. Let's get straight to the links this week.

General

A post about the future of the $10 trillion service economy, how work will be changed by the next generation of marketplaces, and the opportunities that startups have.

It’s not just the airlines; consumers are paying up for everything from sneakers to pickup trucks. 

In the Wild West of “influencer” marketing, there are few protections and plenty of easy marks.

Books

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty.

Marketing, Sales and PR

In this in-depth case study, we analyzed Nike's rise to the top and uncovered 6 key marketing strategies that contributed to the company's growth. You can use these strategies to fuel your own ecommerce store marketing and increase your customers and sales.

Xero has more than 1 million users and still grew 30% in the last 12 months. Here’s how they did it.

Bootstrapping an e-commerce audience on social media is hard, especially a niche one. Embark in our 8-weeks journey to creating a 59x ROAS e-commerce cold audience.

How is Pinterest doing in terms of email marketing automation? In this episode of email marketing teardown, we look at their welcome, expansion, and content emails, and grade their work.

This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white glove customer service.

Building a Growth Team in 2019 is complicated but can bring great results and expand your customer reach outside your active user base. Find out how.

Money and Finance

Lessons on how to set up and run venture capital programs from innovation experts and investors at GCV Synergize.

A complete breakdown exposing the nitty gritty details of our last funding round.

What I learned screening 991 funded startups.

Entrepreneurs looking to raise seed capital may find there are far more follower VCs than lead investors in the market.

The Inevitable Series A Crunch Facing Security Token Startups.

Startups of the Week

Mobile banking and a first of its kind card that acts like a debit card and earns credit card rewards.

The new way to discover & be discovered on Twitter. Search for Twitter users who share your interests and come from different backgrounds. Make your profile more visible to get more followers, job offers, or speaker opportunities.

CoSign is the first mobile app of its kind that allows users to “tag” items within content they upload to social networking sites and if their followers purchase the items, they receive a monetary reward. CoSign transforms images into interactive and viral storefronts by tagging additional information such as location and cost of products and brands.

Priori is a legal talent platform for corporate counsel to find, hire and manage top lawyers without the costly infrastructure of a firm.

Tips, Tools and Services

Ecommerce templates are an easy and effective way to build a powerful online store. Check out these 25 top ecommerce templates to build your website.

Learn how to design awesome UIs by yourself using specific tactics explained from a developer's point-of-view.

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