Founder Weekly (Issue 356 - September 26 2018)

Founder Weekly - Issue 356Â Â

September 26, 2018

Founder Weekly

Welcome to issue 356 of Founder Weekly. Let's get straight to the links this week.

General

There's all sorts of interesting tech trends happening right now, including AI, VR/AR, self-driving cars and drones (as well as interesting stuff happening in verticals like healthcare and finance) -- and there's a lot also happening in seemingly more "mature" tech revolutions, such as mobile and cloud. But where are we now, really, with these shifts... and how does that inform how we think about the next couple decades?

When you go full-speed in one direction for a hot minute, then slam on the brakes and do something else, and keep doing that, and it's actually the correct course of action.

Tusk Ventures’ Bradley Tusk discusses when to ask for permission and when to beg for forgiveness.

A behind-the-scenes look at the annual SoapBox retreat.

Books

From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

Marketing, Sales and PR

The tidal waves are coming for your SaaS business. Find out how to get to higher ground by transitioning to a product-led go-to-market strategy.

Category pages are a contradiction. On the one hand, they are everywhere, created automatically by popular blogging and e-commerce platforms. They are persistent in navigation and heavily linked to within your site architecture. On the other hand, they are often ignored by authors, users, and search engines alike. With only a little effort, you can create category pages that actually stand out, rank, and successfully engage your audience. This post discusses the exact techniques to create category pages that are more useful, more likely to rank, and more likely to satisfy your users.

Read this post to learn the many machine learning marketing use cases which will help you stay ahead of the competition.

What on earth is an email growth model and why would I need one I hear you cry! Well if you are running email at scale it is an extremely useful tool to audit, maintain and look for optimizations right through your email program. I developed it during my time running email at SoundCloud to help me get to grips with the inner workings of email there and to understand how valuable email was as a channel amongst all the others that it was working alongside. So let’s dive in.

In a world where SEO is both more important than ever, but also harder to manage, how do you make the most of the tools at hand? Go beyond Google here.

Money and Finance

6 important questions every entrepreneur should answer to prepare for your pitch, whether you’re pre-product, or bootstrapped and profitable.

The WSJ wrote a story today on venture capital returns that makes for great headlines but misses the “mark” (pun intended) on how venture capital performance actually works. That’s an understandable outcome from a reputable source like the Journal given how arcane and obtuse venture capital valuations can be; we’ll try to demystify that in this post.

Part one explored the VC perspective. Here in part two we look at the issue from the Founder’s point of view.

Startups of the Week

Scriptable is an automation tool that enables you to write scripts that integrates with native features of iOS such as files, calendars, reminders, documents and much more.

Up your smart irrigation with live sensor data. Take the guesswork out of watering with Spiio's wireless soil moisture sensor and data from the field.

Cargo is an instant commerce platform connecting millions of riders with millions of products every day.

Tips, Tools and Services

We scoured the web for the best free UI kits for your mockups and wireframes. Create beautiful, intuitive web and app designs more easily with these awesome UI vector kits for Photoshop, Sketch, Adobe XD, and Illustrator.

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