Founder Weekly (Issue 352 - August 29 2018)

Founder Weekly - Issue 352Â Â

August 29, 2018

Founder Weekly

Welcome to issue 352 of Founder Weekly. Let's get straight to the links this week.

Learn how to turbocharge the growth of your startup from a strategist who evaluated hundreds of startups for investment.

General

There's a lot of advice out there for startups. Here are seven ways to think about your startup that will have greater impact on you and your business than any of the typical BS being passed around.

Lessons learned from building an enterprise bot.

“Being nice” can be a crutch to avoid hard choices and uncomfortable conversations. Don’t fall into this trap.

When you’re first starting out, everything is a mistake. Everything is a failure and life sucks. But, the mistakes are actually a personal godsend, because you learn from them. You overcome challenges. You make a better thing, or service, because you made mistakes that helped you to grow. Earlier this summer, SoapBox celebrated its eighth birthday — even though, because of some of these mistakes we had to reboot the company. So with that, here are eight mistakes we made in my startup’s first eight years. 

Books

The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.

Marketing, Sales and PR

What are the benefits of Facebook Messenger ads? Facebook's Click-to-Messenger Ads cut the cost of lead acquisition by 30-50X as seen in this case study. Read the send-to-messaging benefits for Facebook advertisers.

Want to learn SEO? Enhance your SEO skills in minutes with this expert-written guide.

An investigation into Slack’s websites, social media presence, and content strategy reveals: How Slack repeats itself constantly, and why, How Slack operates its marketing arm like a media company would and The quantitative and qualitative ROI on Slack’s content marketing.

Contrary to initial speculation, Google’s Medic Update has ramifications that go way beyond the health industry and establishing author expertise. A year from now we may look back at August 2018 as a pivotal shift in how SEO works, on par with the introduction of Google Panda and Penguin (if less cutely named). As more hard data emerges, we’re starting to see a clearer picture of which factors played a role in rankings changes, and how the Medic Update was about much more than just Expertise, Authority, and Trust. A lot of great websites lost rankings after the Medic update. If you’re among those affected and trying to understand why, we hope this list of influential factors will help you focus your search

Money and Finance

Rare lessons for entrepreneurs on how to negotiate, when to involve lawyers, and what happens after acquisition.

Startups of the Week

FlyThere is a new immersive way to experience the world through the eyes of a drone. We connect you with drone operators that can be anywhere in the world and let you remotely control their drone in real time! With FlyThere you can physically be at home and mentally be exploring the beautiful beaches of Thailand!

Google, but for colors.

Make instant Indian food in 5 minutes! Fresh ingredients, no preservative, just like mom makes it.

The first instant fruit and veg drink made from tasty 100% organic, natural ingredients with no added sugars. Kencko transforms fresh fruit and veggies into convenient drink packs that are easy to consume.

Tips, Tools and Services

To work together, your team must communicate well. How to improve team communication? Read this guide to find out.

User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.

Don't be another company that just says "thanks, we'll call you when we have a minute" on your thank you page. See how these companies are delivering an awesome B2B thank you page that keeps you engaged with their company.

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