Founder Weekly (Issue 348 - August 1 2018)

Founder Weekly - Issue 348Â Â

August 01, 2018

Founder Weekly

Welcome to issue 348 of Founder Weekly. I would like to thank our sponsor this week, Carta for their support. Be sure to check out their amazing platform.

From Our Sponsor

Carta simplifies how you manage equity. Track your cap table, issue securities, and get 409A valuations in one place. It's the easiest way to keep your equity data accurate and audit-ready.

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General

9 tactics for founders to monitor marketing, sales and customer success activities + 3 key profitability ratios … all presented in 45 slides.

Inside the growth of the most controversial brand in the wellness industry.

They’re mostly terrible, but there’s room for smart choices.

Books

Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Marketing, Sales and PR

After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.

Ahrefs run a ton of marketing experiments. Some succeed and some fail. What’s important is that they get done. Here's how you can do the same.

Whether you are just investigating enterprise sales or are already getting after it, here is the enterprise selling process and the specific techniques that have personally helped Amy Volas close $100MM+ for companies selling anything from consulting services to HRTech SaaS products.

QuickBooks decided to prune half its content to ward off a slow decline in organic traffic. They deleted more than 2,000 blog posts—and nearly doubled traffic.

Money and Finance

Raising funding from Angel Investors can feel like a catch-22. It’s easy to figure out who the active Angel Investors are but it’s hard to find the right time to pitch them. Most of them don’t seem like they want to to be “pitched” at all! How do you convince them to invest without pitching them? You need to get them to fall in love first.

Startups of the Week

SpotAngels is a community of drivers making parking easy together. Join the community to park stress-free and save time & money.

An easier, more inspiring way to paint a space you love. Skip the trip to the hardware store. We’ve created an easier way to paint a space you love with premium eco-conscious paint, designer-curated colors, and the best painting supplies—all delivered to your door.

AI for accident & disaster recovery. Our AI looks at damage and predicts repair costs. So claims can be settled faster and livelihoods restored.

Tips, Tools and Services

How we redesigned Dropbox mobile for rapid work.

Finding balance as a manager is one of the trickiest parts of engineering leadership. How do you keep people motivated without overpressuring them? How do you reward individual performance while also encouraging collaboration?

Like it or hate it, Dribbble plays its game with more and more designers and teams sharing their ideas and practice. Some of the shots present real and live projects while the others share conceptual approaches which may influence the design of the future. Anyway, as any design community, Dribbble reflects what’s popular in the sphere. So, let’s check and discuss some hot UI design trends of this summer. With lots of examples, of course.

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