Founder Weekly

Welcome to issue 345 of Founder Weekly. Let's get straight to the links this week.

General

The Great CEO Within

How to build a category-killing company from the ground up.

Originality is Overrated: The Case for Copying Business Ideas

When it comes to deciding on product ideas to work on, there usually is an overwhelming urge for creatives types and first-time software entrepreneurs to build an original product that will make it stand out. In this essay, I'm going to dispel the notion that you should strive for your product ideas to be truly original. I'll be sharing my research and findings on how to decide on which idea you should commit to.

Required reading for marketplace startups: The 20 best essays

The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I’ve been doing a broad survey of the best writing on this topic and wanted to share my list of 20 best links I’ve seen.

Startup Hardness

Why Bad Ideas look like Good Ideas.

Beyond Zero-Sum Thinking in the Game of Tech… and Life

Books

Chief Wellbeing Officer: Building better lives for business success

Chief Wellbeing Officer is for anyone who wants to help create a more human workplace, be that simply by re-discovering their own humanity at work or by implementing a strategy for all the workforce. It is a comprehensive and accessible guide for individuals and enterprises of all shapes and sizes to improve health, happiness and to achieve high-performance. In an emerging future that is increasingly digital, artificially intelligent, and always 'on' it is those organizations who increase their care for humans that will thrive.

Marketing, Sales and PR

How to Use Trello as a Free Growth Tool

Here’s how one SaaS company uses Trello across its sales, marketing, customer success, and engineering teams to improve every stage of their funnel.

The B2B Content Marketing Strategy That Increased Our Blog Traffic to 1 Million Visitors a Month

This B2B content marketing strategy will help you avoid the mistakes that we made while growing our blog traffic to one million monthly readers.

The Proven Formula for Doubling Your Blog Traffic in 3 Months (Without Creating New Content)

Money and Finance

Pre-Seed Investing is Not About Check Size

Avoiding the Big Miss

What it means to be differentiated as a Micro-VC

Startups of the Week

LynQ

Location Tracking Even When Cell Phones Fail. Real-time distance & direction, globally under open sky. No Phones, Maps, Networks or Monthly Fees.

Asteroid

An augmented reality dev tool for creating 3D apps that react to their environment.

Morty

Your Smart Home Mortgage. Any lender, any product. The best mortgage for you.

Tips, Tools and Services

What motivates more: positive or negative feedback?

And when to give positive feedback & when negative.

How to explain Agile and Scrum to your grandpa in 5 mins. And to better understand both yourself

Our Other Newsletters

Python Weekly

- A free weekly newsletter featuring the best hand curated news, articles, tools and libraries, new releases, jobs etc related to Python.

NoSQL Weekly

- A free weekly newsletter featuring the best hand curated news, articles, tools and libraries, new releases, jobs etc related to NoSQL.