Founder Weekly (Issue 340 - June 6 2018)

Founder Weekly - Issue 340Â Â

June 06, 2018

Founder Weekly

Welcome to issue 340 of Founder Weekly. Let's get straight to the links this week.

Get a framework to find startup opportunities, quickly evaluate their business potential & test them with real customers

General

At the 2018 Code Conference, Kleiner Perkins Caufield & Byers partner Mary Meeker released 294 slides in rapid succession, covering everything from smartphone behavior in the U.S. to tech company competition in China. 

The craze for the third-person shooter game has elements of Beatlemania, the opioid crisis, and eating Tide Pods.

Collective[i] CEO Tad Martin explains how their data network can help salespeople work more efficiently. Using predictive analytics from their network of sales professionals, Collective[i] makes recommendations to its users on things like which buyers to target and when.

Books

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Marketing, Sales and PR

Besides potentially driving millions in B2B pipeline and closed business, chat - when combined with conversational marketing best practices - is the best way to capture and qualify leads at scale for your business. Best of all, it doesn’t require a massive investment of time or resources to get started.

Our cadence for analyzing our performance, setting goals, developing plans and monitoring our progress.

I was very happy with how the pre-orders went. Over the course of seven days, 227 people enrolled in the course making over $33k in revenue. In this article, I’m going to show you exactly how I launched the pre-orders for Design Fundamentals, the factors that made it a success, and why you should consider

We're excited to share with you exactly how to use Pinterest for business. We learned more than 100 insider tips and strategies directly from one of Pinterest's key product managers and this article contains the best of the best.

The complete guide to B2B marketing on LinkedIn for 2018, including best practices and insights on LinkedIn ad costs, ad formats, targeting, budgeting, and more.

Money and Finance

Startups of the Week

Experiment is a community for funding and sharing real scientific discoveries.

Your data is hiding. Find it with Cursor. Cursor offers a data search and analytics hub that makes disparate data accessible and actionable, enabling technical and business users to effortlessly get answers, collaborate and gain insights.

Business Travel Reimagined. Supercharge your travel program with an AI-powered online booking engine backed by a world class 24-hour agency team 

Tips, Tools and Services

The step-by-step guide for leading a new team.

Understanding the Limitations of Empathy.

Conversion rates remain abysmally low because ecommerce sites have not figured out how create experiences that nudge their customers towards purchases. Learn six simple nudges that are effective at increasing revenue while delighting your potential customers.

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