Founder Weekly (Issue 331 - April 4 2018)

Founder Weekly - Issue 331Â Â

April 04, 2018

Founder Weekly

Welcome to issue 331 of Founder Weekly. Let's get straight to the links this week.

General

It’s a shooter game for people who hate shooter games.

An amazing story from World War 2 provides a lesson in user acquisition for startups.

Books

5 Day Weekend is packed with financial assessments and practical resources that deliver on the big promise of adding 3 More Days of freedom to your week – every week of the year.

Marketing, Sales and PR

Original research content is the process of finding data, analyzing data, and then turning that data into content. This is my complete process on how to figure out the topic for original research content, create the actual content, and promote the content. It's hard to do, but it delivers superior results.

For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them?

Drift believes that there are two ways to position a product: “Be first or create a new category.” Drift achieved this with the term "conversational marketing".

Money and Finance

If you’re a founder choosing to take the VC path, how can you counter investors’ objections about market size? Below are some different approaches. Keep in mind that some of these are left-brain sort of approaches and others are more right-brain. Both are important and could be effective for different sorts of investors (and different sorts of founders). And if you gravitate towards one, keep in mind that investors that make team decisions will come at this question from multiple angles.

This episode is with Olof Mathe, CEO of www.MixMax.com, an email and scheduling software platform used by salespeople, recruiters, customer success teams and more. Olof talks about finding an industry leader investor to attract other investors, raising money with an AngelList Syndicate, engaging your investor base via monthly updates, raising an "opportunistic" round when you don't necessarily need it, how raising capital allows you to be bolder and place bigger bets, and much more.

Startups of the Week

One shoe. 7+ million possibilities.

Fathom is a wearable AI platform that personalizes your athletic training to your biomechanical needs. Our platform breaks the "wearable device" mold and immerse our users in an engaging, deeply personalized, and intelligent athletic training experience  by crossing the chasm between measurement and interpretation to engage our users with individualized, autonomously curated training.

Humbot is your smart school buddy. Get instant help understanding your homework. Real humans, no robots.

On-demand movers and a truck in under an hour to load, haul and deliver anything for you. Get an estimate and try it today! Lugg connects you to our network of vetted professional movers and a truck, anytime you need it. It's the perfect alternative to traditional movers, renting a truck and doing it yourself- our app connects you with independent strong luggers to help with moving, home delivery, hauling and junk removal. 

Tips, Tools and Services

Forming a productive co-founder team is a critical step in the process of building a company, yet many people simply jump into co-founder relationships without ever making sure their counterparts are on the same page. For example, just because your co-founder is a long-time friend or family member doesn't mean that they want the same things that you do. Below we've highlighted the list of questions, broken into four categories, to help potential Co-Founders identify issues and discuss important topics early on.

Customer retention rate is how well a company keeps its paying customers over a period of time. Retaining customers costs less than acquiring them, and both add to your company’s bottom line. To help you increase your own retention rates, we’ve compiled a list of our favorite techniques, many backed by academic research and case studies, on increasing customer loyalty.

Have a speech coming up that's got you nervous and worried? Read our step-by-step guide to acing your talk even if you're new to public speaking.

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